The principles and concepts of brands; brand building; brand communication both internal and external an organization; communication tools; campaign planning; brand management for sustainable brand equity for entrepreneur in digital era

Paradigms for searching truth; qualitative and quantitative research methodologies in brand communication context; research problem searching; research proposal development; data collection; data analysis via digital technology and artificial intelligence; analysis of descriptive and inferential statistics; research report writing; research ethics

Definitions, concepts, and theories about consumer behaviors in a digital age; product or service’s information exposure; consumer decision journey; consumers as product or service’s reviewers; information access of consumer’s digital footprints; consumer research; data collection design and data analysis for brand communication planning by using marketing communication technologies and artificial intelligence throughout the entire process; entrepreneur ethics and consumer protection

Types, characteristics, and advantages and limitations of traditional and new media; media planning process from the analysis of brands, competitors, consumers to environment through digital technology and artificial intelligence; formulation of media objectives, strategies, tactics and evaluation for brand communication work including benchmarking the results against industry competitors

Brand strategy and brand building; the analysis of marketing situations and environments, via digital technology and artificial intelligence, affecting a brand communication campaign planning strategy and its effectiveness; knowledge application for brand building in the real world

Definitions and principles of data; the importance of a data-driven business culture; data collection; data preparation; data analysis throughout the communication planning process; data visualization techniques; the data applications in brand communication work

Concepts, components and types of crisis; impact assessment on brands; crisis preparedness; risk assessment; stakeholder analysis; strategies for internal and external corporate communications; reputation recovery; legal and ethical Issues; practices via crisis simulation and case studies

Definition and creative thinking process; the steps of creative work for brand communication; brief interpretation; a brand communication campaign’s concept generation via various media types; including practices

The art of presenting work that creatively connects the brand with consumers; communicating the brand’s identity, core values, objectives, and personality based on target audience groups via storytelling, visual design, and digital communication tools to deliver impactful and persuasive presentations; pitching practices in various media platforms.

The fundamentals and components of brand reputation; its impact on business operations; tools for monitoring brand reputation; brand reputation management in normal and crisis situations; strategies for building a positive reputation; storytelling to build reputation; the social media roles for reputation; legal and ethical issues

The fundamentals and importance of brand; building and monitoring brand equity; master brand and sub-brand management; brand positioning strategy and brand differentiation; the relationship between consumer behaviors and brands; brand communication; brand reputation and protection; legal and ethical issues related to brand management

Various contemporary issues related to brands and brand communication

Laws, regulations and ethical issues in brand communication contexts related to messages, traditional and new media, and other marketing communication tools

Thesis 1: Setting brand or brand communication research problems; the purpose of the research study; literature reviews; research methodology design; the operation research process subjected to research ethics Thesis 2:Data collection and data analysis; conclusions, discussion and suggestions; final research report writing and oral presentations; research manuscript preparation for published in the academic circles; the operation research process subjected to research ethics

The principles and concepts of brands; brand building; brand communication both internal and external an organization; communication tools; campaign planning; brand management for sustainable brand equity for entrepreneur in digital era

Paradigms for searching truth; qualitative and quantitative research methodologies in brand communication context; research problem searching; research proposal development; data collection; data analysis via digital technology and artificial intelligence; analysis of descriptive and inferential statistics; research report writing; research ethics

Definitions, concepts, and theories about consumer behaviors in a digital age; product or service’s information exposure; consumer decision journey; consumers as product or service’s reviewers; information access of consumer’s digital footprints; consumer research; data collection design and data analysis for brand communication planning by using marketing communication technologies and artificial intelligence throughout the entire process; entrepreneur ethics and consumer protection

Types, characteristics, and advantages and limitations of traditional and new media; media planning process from the analysis of brands, competitors, consumers to environment through digital technology and artificial intelligence; formulation of media objectives, strategies, tactics and evaluation for brand communication work including benchmarking the results against industry competitors

Brand strategy and brand building; the analysis of marketing situations and environments, via digital technology and artificial intelligence, affecting a brand communication campaign planning strategy and its effectiveness; knowledge application for brand building in the real world

Definitions and principles of data; the importance of a data-driven business culture; data collection; data preparation; data analysis throughout the communication planning process; data visualization techniques; the data applications in brand communication work

Concepts, components and types of crisis; impact assessment on brands; crisis preparedness; risk assessment; stakeholder analysis; strategies for internal and external corporate communications; reputation recovery; legal and ethical Issues; practices via crisis simulation and case studies

Definition and creative thinking process; the steps of creative work for brand communication; brief interpretation; a brand communication campaign’s concept generation via various media types; including practices

The art of presenting work that creatively connects the brand with consumers; communicating the brand’s identity, core values, objectives, and personality based on target audience groups via storytelling, visual design, and digital communication tools to deliver impactful and persuasive presentations; pitching practices in various media platforms.

The fundamentals and components of brand reputation; its impact on business operations; tools for monitoring brand reputation; brand reputation management in normal and crisis situations; strategies for building a positive reputation; storytelling to build reputation; the social media roles for reputation; legal and ethical issues

The fundamentals and importance of brand; building and monitoring brand equity; master brand and sub-brand management; brand positioning strategy and brand differentiation; the relationship between consumer behaviors and brands; brand communication; brand reputation and protection; legal and ethical issues related to brand management

Various contemporary issues related to brands and brand communication

Laws, regulations and ethical issues in brand communication contexts related to messages, traditional and new media, and other marketing communication tools

Setting brand communication research problems related to entrepreneur in the business context; the purpose of the research study; literature reviews; research methodology design; data collection and data analysis; conclusions, discussion and suggestions; final research report writing and oral presentations; the operation research process subjected to research ethics