Program Title : Bachelor of Arts Program (Chinese for Communication)

Degree Offered : Bachelor of Arts (Chinese for Communication) (B.A. (Chinese for Communication))

Total Credits Required : 122 count unit

Duration of study : 4 year program

Program Designated Lecturers :

Name-Surname Qualifications
Shasha Zhan * ปร.ด. (ภาษาตะวันออก)
มหาวิทยาลัยเกษตรศาสตร์ (2024)
KANOKPORN SRIYANLUG * Ph.D. (Linguistics and Applied Linguistics)
East China Normal University, P.R. China (2006)
Narueporn Saelee * M.A. (Teaching Chinese to Speakers of Other Languages)
East China Normal University, P.R. China (2025)
PHOOMMARIN PHIROMLERTAMORN * D.Litt. (Chinese language and Philology)
Beijing Normal University, P.R. China (2010)
Settaporn Ruangtiang * D.Litt. (Linguistics and Applied Linguistics)
Beijing Language and Culture University, P.R. China (2021)
Note : *the Lecturers Responsible for the Program

1 หมวดวิชาศึกษาทั่วไป

Course codes : 89510169
Credit : 3(2-2-5)
English for Everyday Communication

Vocabulary, grammar, pronunciation, and communication strategies related to daily life; listening, speaking, reading, and writing skills used for everyday communication; the use of English appropriately in daily life, suitable to language level, social context, and cultural norms; self-directed learning strategies for improving English language skills

Course codes : 89510269
Credit : 3(2-2-5)
English Communication for Workplace

Communicating in English relevant to the workplace and multiculture appropriately in work contexts according to situations, language level, and social norms; self-directed English learning strategies

Course codes : 89520169
Credit : 2(1-2-3)
Creativity in Problem Solving

Definitions, principles and importance of creativity in problem solving; brain and creativity in problem solving, types of problems; stages of creativity in problem solving, creative thinking process; obstacles of problem solving; impacts of creativity in problem solving; techniques of creativity in problem solving; measuring creativity in problem solving; applications of creativity in problem solving in various contexts

Course codes : 89520269
Credit : 2(1-2-3)
Smart Digital and Artificial Intelligence Usage Skills

Use of information technology in daily life; searching, gathering, analyzing and evaluating the appropriateness of information; computer network systems, threats and security on the Internet; laws and ethics related to information technology and the Internet; creating digital media; applications and services on the Internet; basic use of artificial intelligence to adapt to changes in society and technology in the 21st century

Course codes : 89520369
Credit : 2(1-2-3)
System Thinking and Problem Solving

Meaning, principles, the importance of systems and system thinking, systems components, system approach to problem solving, analytical thinking, critical thinking, digital tools that support problem analysis, filtering and choosing trustworthy information, information safety and ethics, identifying patterns and relationships in problems, connecting causes and effects, developing diagrams of the system thinking cycle, using digital technology to solve problems, applying systems thinking principles to different fields, and using systems thinking to solve various kinds of problems

Course codes : 89530169
Credit : 2(1-2-3)
Wellness and Personality in Digital Age

Achieving a balance between physical and mental health in the digital living; meal planning and exercise suited to a digital lifestyle; the use of technology and applications for health tracking and assessment; principles of dressing for hybrid setting; personality for digital platforms; communication and appropriate personality expression in a hybrid work environment

Course codes : 89530269
Credit : 2(1-2-3)
Diversity Drives Team Success

Understanding the benefits and challenges of diversity, creating an inclusive and accepting work environment, effective communication within teams and across departments, leveraging diverse perspectives for problem-solving and innovation, building and leading high-performing, agile teams, developing emotional intelligence and managing personal biases, aligning diverse teams towards common goals, promoting a culture of continuous learning and growth, monitoring diversity, equity and inclusion, showcasing success stories and best practices related to diversity, teamwork

Course codes : 89530669
Credit : 2(1-2-3)
Living Together in a Diverse Society

Social differences and diversity, the concept of multiculturalism, Thai multiculturalism, new forms of multiculturalism, borderless citizens, groups with various special needs, communication skills in a diverse environment, understanding multiculturalism and its application in the workplace

Course codes : 89540169
Credit : 2(1-2-3)
Financial Management and Entrepreneurship for Modern Life

Knowledge and skills in personal financial management and entrepreneurship for modern life, analysis and financial planning, budgeting and saving, investment in various assets, risk management in investments, use of technology in financial management, development of entrepreneurial ideas, creation and planning of new businesses, efficient resource management, market analysis and business opportunity identification, networking and building business relationships, development of financial decision-making skills, evaluation of financial performance, and preparation for future financial stability

Course codes : 89540369
Credit : 2(1-2-3)
Leadership and Team Management for Modern Entrepreneurs

Understanding and skills in managing and leading modern entrepreneurial teams, cultural and social diversity, shared goals in organizations, principles of team management and leadership, effective communication within teams, negotiation techniques, resource and financial management, leading teams through digital transformation, data use and compliance with relevant laws, adapting to societal and technological changes of the 21st century, practical application of knowledge in real contexts, case studies and group projects, project management, and personality development for leaders

Course codes : 89540769
Credit : 2(1-2-3)
Towards Innovation-driven Entrepreneurship

National economic and social development through innovation and technology, Thailand’s innovation ecosystems, innovation-driven entrepreneurship, customers and sales, value proposition canvas, leadership and team building, intellectual property, business pitching skill training

2.1.1 วิชาเอกบังคับ

Course codes : 23510169
Credit : 3(3-0-6)
Chinese for Communication I

Listening, speaking, reading, and writing Chinese for daily communication, with a vocabulary of approximately 2000 words

Course codes : 23510269
Credit : 3(3-0-6)
Chinese for Communication II

Listening, speaking, reading, and writing Chinese for expressing general opinions, with a vocabulary of approximately 3,000 words

Course codes : 23510369
Credit : 3(2-2-5)
Chinese Listening - Speaking I

Listening to general daily life situations to identify main ideas, summarizing verbally, and expressing additional opinions about what is heard

Course codes : 23510469
Credit : 3(2-2-5)
Chinese Listening - Speaking II

Listening to and watching diverse situations to identify main ideas, and using idiomatic expressions to verbally express opinions about what is heard or watched

Course codes : 23520569
Credit : 3(3-0-6)
Chinese for Communication III

Listening, speaking, reading, and writing Chinese for expressing analytical opinions, with a vocabulary of approximately 4,000 words

Course codes : 23520669
Credit : 3(3-0-6)
Chinese for Communication IV

Listening, speaking, reading, and writing Chinese for interactive exchange of opinions, with a vocabulary of approximately 5,500 words

Course codes : 23520769
Credit : 3(3-0-6)
Chinese Reading

Reading general articles to identify main ideas, find specific information, interpret, and retell the content

Course codes : 23520869
Credit : 3(2-2-5)
Chinese Writing

Writing general texts, essays, narratives, and opinion pieces

Course codes : 23520969
Credit : 3(3-0-6)
Chinese Grammar in Use

Words, phrases, sentences, sentence connections, using Chinese grammar to communicate correctly

Course codes : 23521069
Credit : 3(3-0-6)
Chinese Information Media Reading

General knowledge about Chinese media and information, reading various types of news published in Chinese information media, language patterns and expressions used in information media

Course codes : 23522669
Credit : 3(3-0-6)
Contemporary Chinese Culture

Basic knowledge about Chinese culture, customs, traditions, wisdom, values, and beliefs of the Chinese people

Course codes : 23531169
Credit : 3(2-2-5)
Integrated Writing

Analytical and synthesis writing, expressing viewpoints and feelings with appropriate language

Course codes : 23531469
Credit : 3(2-2-5)
Chinese Listening - Speaking for Business I

Listening to basic business conversations to identify main ideas and engaging in business conversations in various situations

Course codes : 23531569
Credit : 3(2-2-5)
Chinese Listening - Speaking for Business II

Listening to business conversations to identify main ideas and using expressions in more complex business Chinese conversations across diverse situations

Course codes : 23531669
Credit : 3(3-0-6)
Chinese Reading for Business

Reading business articles to identify main ideas, find specific information, interpret, and retell the content

Course codes : 23531769
Credit : 3(2-2-5)
Chinese Writing for Business

Writing business letters, meeting minutes, business reports, business announcements, posters, and brochures

Course codes : 23533569
Credit : 3(3-0-6)
Chinese Translation I

Translation theories, translation techniques, comparison of differences between Thai and Chinese in conveying meanings, language translation, Idiomatic translation, use of translation software, translation ethic

Course codes : 23533769
Credit : 3(3-0-6)
Basic Chinese Interpretation

Principles of interpretation, note-taking for interpretation, comprehension and expression, consecutive interpretation, liaison interpreting, handling impromptu problems in interpretation, building confidence in interpretation, and interpretation ethics

Course codes : 23534269
Credit : 3(3-0-6)
Artificial Intelligence for Chinese Language

Creating Thai-Chinese prompts using artificial intelligence tools, analyzing Chinese language data with artificial intelligence, building understanding of artificial intelligence technology, limitations and ethics in using artificial intelligence

Course codes : 23543369
Credit : 3(3-0-6)
China Studies

China's role on the world stage, analysis of contemporary Chinese issues in dimensions of culture, education, economy, society, politics, technology, environment, and sustainable development

Course codes : 23543469
Credit : 3(3-0-6)
Chinese - Thai Cross-Cultural Communication

Differences in Chinese-Thai communication, both verbal and non-verbal, cross-cultural practice, problem-solving arising from cultural differences, perspective adjustment, building cross-cultural relationships

2.1.2 วิชาเอกเลือก

Course codes : 23521369
Credit : 3(3-0-6)
Chinese Idiom and Proverb

Using Chinese idioms and proverbs in work contexts and various occasions

Course codes : 23522769
Credit : 3(3-0-6)
Chinese Characters in Cultural Contexts

Basic knowledge and evolution of Chinese characters as cultural symbols

Course codes : 23522869
Credit : 3(3-0-6)
Chinese History in Global

Development of Chinese history, important historical figures, and significant events that affected Chinese society and the world

Course codes : 23522969
Credit : 3(3-0-6)
Chinese Literature Analysis

Analysis of Chinese literature in terms of language, culture, and Chinese society to understand Chinese society in different eras

Course codes : 23523069
Credit : 3(2-2-5)
Chinese in Entertainment Media

Studying Chinese language, culture, and society through listening and watching dramas, series, movies, and short videos

Course codes : 23523169
Credit : 3(2-2-5)
Chinese Arts

Knowledge of Chinese arts, experiential learning through practicing artistic expression within Chinese cultural contexts, preserving and transmitting Chinese cultural heritage and traditional wisdom

Course codes : 23523969
Credit : 3(3-0-6)
Developing Chinese Language Skills with Artificial Intelligence

Using artificial intelligence tools to develop listening, speaking, reading, and writing skills in Chinese, analyzing individual strengths and weaknesses with artificial intelligence, designing personalized Chinese language learning plans, limitations and effective use of artificial intelligence in developing Chinese language skills

Course codes : 23531869
Credit : 3(3-0-6)
Chinese for Presentation

Using Chinese for presentations in work contexts, public presentations, preparing presentation materials, and presentation techniques

Course codes : 23531969
Credit : 3(3-0-6)
Chinese for Organizational Communication

Using Chinese for office communication, internal coordination, reporting problems and solutions, communicating with supervisors, teamwork, and workplace communication etiquette

Course codes : 23532069
Credit : 3(3-0-6)
Chinese for Industrial Work

Chinese language use for industrial communication, business documentation, and management

Course codes : 23532169
Credit : 3(3-0-6)
Chinese for Hotel Business

Using language expressions in providing and using services in the hotel business, and handling problems in hotel operations

Course codes : 23533269
Credit : 3(3-0-6)
Seminar on Chinese

Discussion and exchange opinions about Chinese culture and society, using technology for research and Chinese presentations, using critical thinking in information screening, ethics and copyright in information usage

Course codes : 23533669
Credit : 3(3-0-6)
Chinese Translation II

Translation of general documents, official documents, business documents, and legal documents

Course codes : 23534069
Credit : 3(2-2-5)
Chinese for Digital Media Production with Artificial Intelligence

Using artificial intelligence tools to create content and produce digital media about China, Chinese language, and Chinese culture through social media, analyzing target audiences and digital media trends with artificial intelligence, ethics and copyright in using data and artificial intelligence tools

Course codes : 23534169
Credit : 3(3-0-6)
Artificial Intelligence Technology for Transaltion

Principles of AI-powered translation, using intelligent language translation tools, evaluating translation quality, editing and improving translation quality with artificial intelligence, analyzing cultural context in translation, ethics of using artificial intelligence in language translation

Course codes : 23541269
Credit : 3(3-0-6)
Chinese for Proficiency Test

Chinese Proficiency Test (HSK) level 5 or above, or Test of Chinese as a Foreign Language (TOCFL) Band B (B2) or above

Course codes : 23542269
Credit : 3(3-0-6)
Chinese for Online Business

Using Chinese Language and expressions for online business and product promotion

Course codes : 23542369
Credit : 3(3-0-6)
Chinese Seminar for Business

Using Chinese to analyze business case studies, discuss and exchange views on contemporary business issues, solve problems in simulated situations, collaborate in teams, and present business - related projects

Course codes : 23542469
Credit : 3(3-0-6)
Chinese for Business Negotiation

Business negotiation in Chinese, using Chinese language in negotiations, and handling impromptu situations

Course codes : 23542569
Credit : 3(3-0-6)
Chinese for Smart Tourism and Travel

Use of Chinese for tour guiding, travel planning and management, and problem-solving during travel through digital technology, including sharing travel experiences via online media

Course codes : 23543869
Credit : 3(3-0-6)
Professional Chinese Interpretation

Interpretation in business settings, negotiation meetings, hospital settings, escort interpreting, interpretation in investigation proceedings, preparation before interpretation, and stress management

Course codes : 23544369
Credit : 3(3-0-6)
Modern Chinese Language Teaching with Artificial Intelligence

Principles, theories of teaching Chinese as a foreign language, technology for Chinese language teaching management, application of technology and artificial intelligence in creating teaching materials and Chinese language learning, professional ethics for teachers in using technology and artificial intelligence in education

2.1.3 การบูรณาการการเรียนรู้กับการทํางาน

Course codes : 23544469
Credit : 2(1-2-3)
Preparation for Work

Principles, concepts, and processes of cooperative education, basic knowledge and techniques for work practice, cross-cultural communication, work ethics and professional ethics

Course codes : 23544569
Credit : 6(0-18-9)
Cooperative and Work Integrated Education

Cooperative education practice in domestic or international settings, working as a full-time temporary employee at a workplace in a position that aligns with the field of study

Course codes : 23544669
Credit : 3(0-9-5)
Chinese Language Work Simulation

Work simulation in multicultural organizations using Chinese language, business negotiations, problem-solving, and teamwork in cross-cultural environments, case study analysis of actual Chinese corporations and Chinese joint venture organizations

Course codes : 23544769
Credit : 3(0-9-5)
Chinese Language Professional Project

Practical Chinese-Thai translation and interpretation work in real situations, analysis and resolution of cross-cultural communication problems, use of artificial intelligence technology tools in translation, presentation of Chinese language professional projects

3 หมวดวิชาเลือกเสรี

Course codes : 23524869
Credit : 3(3-0-6)
Chinese Art and Culture

Basic knowledge about Chinese art and culture, learning through practice, aesthetic expression in the context of Chinese culture

Course codes : 23524969
Credit : 3(3-0-6)
Chinese for Communication Etiquette

Vocabulary, sentence structures, daily conversations, Chinese culture and communication customs

Course codes : 23525069
Credit : 3(3-0-6)
Chinese for Work

Vocabulary, sentence structures, professional conversations, culture and communication customs in work contexts