Concepts, mass communication theories about sender, message, and receiver including the structure and functioning of media systems that linked in many dimensions the levels of media production, distribution, and consumption, creating balance in interactions between humans who are media users and media creators with various environmental factors in the media ecosystem amid technological changes

Concepts and environment of organization, building and maintaining organization reputation, communicating with organization’s stakeholders; roles duties and ethics of corporate communication, modern concept of corporate communication

Definitions and conceptual frameworks in content creation through communication arts principles, content typology, utilization of analytical tools for digital content performance metrics, narrative strategies for content presentation, creative ideation processes, characteristics of diverse media platforms and optimization of content distribution channels, content creation ethics

Concepts of marketing and marketing communication; definition, elements, and category of brand; branding and brand management processes; roles and means of brand communication; brand communication ethics

Knowledge of design principles and media design skills, covering various types of printed and motion media, using computer programs

Basic knowledge of photography, digital photography and equipment; composition; photography techniques; practice in different kinds of photography

Perceiving, analyzing, and evaluating information or content presented through various media, both traditional and new media. Distinguishing accurate and useful information from information that may be false or distorted. Understanding the nature of media, media analysis, evaluating the reliability of information media impact and using media judiciously, skills in thinking critically about content encountered in everyday life

Definition and principles of data, data collection, data preparation, data analysis, data visualization and data implementation through modern tools or technology

Principles, concepts and techniques of writing for mass communication including news, articles, features, reviews and creative writing, practice in writing with consideration of target audience, objectives and professional ethics

Concepts, principles and basic procedure in producing visual media; picture, sound, script wiring, storytelling for communication through different media channels

Concepts and principles of marketing and entrepreneurial; analysis and evaluation of business opportunity; method of new business development; process of business; business model and how to earn money; agile organization; characteristic and work pattern of entrepreneur in the age of digital; lesson learned from business adjustment; practice from professional entrepreneur

Principles of freedom of information; criminal and civil laws related to mass media responsibility; laws of copyright, publishing, broadcasting, advertisement, film and video, consumer protection, and computer-related crime; laws and ethic in AI, regulations related to communication and mass media ethics, other announcements from professional associations

Meaning, concepts, and social science theories related to cultural capital, cultivation of cultural capital, popular culture influencing media creation in the digital age

Concepts, meanings, forms, types, and elements of storytelling; storytelling design through various types of digital media to achieve the defined objectives

Concepts and theories of speaking in every communication context, hosting, presenting, on-camera interviewing, preparation, appropriate language use for different situations, pop culture communication and the role of nonverbal communication in digital media

Concepts, types of writing, setting writing objectives, target audience analysis, selection of dissemination channels, structuring written content, language levels in writing for digital media, writing and multimedia

Principles of digital media production; analysis of digital media type and users, assignment theme, main conception, design of text, image, sound, animation, combining work and interactive generation by computer applications related to types of media and target groups

Practice creating various forms of digital media with the emphasis on practical experience, developing unique ways of thinking, organizing elements and structures of storytelling in each genre of digital media works, integrating skills of digital media pre-production, production and post-production

Listening, speaking, reading, and writing skills in English for corporate communications

Principles of graphic animation design using computer programs: image and typography creation, color usage, movement techniques, and applications in various digital media formats

Setting and defining questions, selecting and defining research problems, conducting literature reviews, designing research (qualitative and quantitative) in the context of creative media production, data collection and analysis, research report writing, and research ethics

Concept, theory and types of communication strategy, understanding need of organization and product owner, management of digital content communication, target audience analysis, strategic planning, content management planning, distribution planning and performance measurement

Basic knowledge of artificial intelligence, artificial intelligence technology, application of artificial intelligence concepts and tools in content creation, ethics of artificial intelligence in content creation

Concepts, principles, and processes of voice acting, the use, control, and direction of pitch, volume, and tone in voiceovers for mass media

Creating business ideas for the digital age by learning content covering assessment and planning for online marketing, business investment estimation investment estimation, marketing planning and management preparation of marketing plans and business models and presentation techniques entrepreneurship laws and ethics in the digital age

Basic concepts of media studies, cultural studies, media industry, media impact; application of concepts to analyze different social issues in contemporary society

Basic concepts of media and social development, case studies of media and social development; media planning strategy for social development and problem solving in different topics

Concepts, theories, historical development and evolution of motion pictures, film language, Thai and international film industries, content analysis and critique of film forms, laws and ethics in film production and distribution and the future prospects of the Thai film industry in the global market

Concepts, theories, historical development and evolution of television series, Thai and international series production industries, content analysis and critique of thematic elements and value systems portrayed in series, laws and ethics in production and distribution and the future trajectory of Thai series on international streaming platforms

Principles and basic methods of translation from English to Thai and Thai to English, techniques for translating idioms, technical terms, sentences and different types of communication works

Theories and practices for digital media editing: storytelling techniques, visual and audio composition, work quality control, and data organization for editing processes

Concepts and principles of transformative journalism, solution-oriented news reporting focusing on social problem resolution, utilization of data and statistics in analyzing and presenting social issues, in-depth data research and verification, application of tools and technologies in data analysis, data visualization techniques, inspiring storytelling that drives change, practice in producing news pieces that integrate data usage and social solutions, ethics and responsibility in news reporting

Conceptual frameworks and professional skills associated with life and work management: roles of creative labor, documentative practices, diverse production management approaches, and welfare allocation for optimal life quality in order to apply in digital media management

Principles and techniques for effective presentation based on the audience, meaning and purpose of the presentation, storytelling, visual design, persuasive digital media, presentation practice and presentation evaluation through a variety of platforms

Principles and concepts of interviewing people; preparation in interviews; production and presentation of interviews in visual media

Principles and concepts for creative work design; pre-production preparation, management, artistic principle applications for compositional and aesthetic arrangement in digital media

Sound design and theories; creative processes and diverse equipment usage for sound creation, recording, mixing in various digital media formats

Theoretical concepts pertaining to culture and creative Industries; definitions, developmental trajectories, contemporary trends, and illustrative case studies within the contextual framework of modern society to be applied to the media and creative industries of Thailand

Basic principle of startup, key challenges and key success factors, analysis and preparation of a business plan, creating startup in response to market needs, design thinking process, minimum viable product, agile methodology, user experience design, basic knowledge of finance and accounting for startup founders, preparation and presentation of projects for effective fundraising, or applying for funding from various sources for startup business development

Study, research, and develop digital media business projects; the project must related to engaging digital service formats or digital systems for digital organizations, the professor and the department must approve the developed project, students must organize project documents and take an oral examination about the project

Film production and creative processes; from preparatory stages, budget management, project proposal presentation, location shooting procedures, team management, to post-Production quality control processes

Concepts, principles, and elements of corporate and brand identity, identity analysis and development, design and communication of identity through various communication channels to create awareness and understanding among target audiences, evaluation and management of corporate and brand identity in the digital age

Theories, concepts, and definitions of audiences in the digital age; designing data collection for audiences; analyzing results for integrated communication planning; and ethics and protection of audiences

Setting and defining questions selecting and defining research problems, conducting literature reviews, designing research (qualitative and quantitative) in the context of integrated communication, data collection and analysis, research report writing, and research ethics

Basic concepts of integrated communication, the components of communication, and integration of various communication tools that cover both offline and online communication contexts

Definitions and process of creativity; content creation strategy for integrated communication ; elements and types of content; principles of content creation in various media types; and practices

Definitions, types and characteristics of integrated communication media; media planning and buying selection process for solving communication problems; evaluation of the effectiveness in media planning

Development of listening, speaking, reading and writing English language skills for integrated communication; English vocabulary, structure, and skills for communication and comprehension, both inside and outside organization

Digital Media production principles; production processes from pre-production, production and post-production stages; publishing through online communication channels; evaluating the use of media for integrated communication

Principles and techniques for effective presentation based on the audience, meaning and purpose of the presentation, storytelling, visual design, and persuasive digital media. Practice through a variety of platforms, presenter's skills and personality, interaction, precautions, evaluation

Processes and elements of integrated communication campaign planning; practices of communication problems under different conditions; setting communication objectives; choosing communication strategies and executions; campaign evaluations