Program Title : Bachelor of Arts Program in English for Communication

Degree Offered : Bachelor of Arts (English for Communication) (B.A. (English for Communication))

Total Credits Required : 128 count unit

Duration of study : 4 year program

Program Designated Lecturers :

Name-Surname Qualifications
PAWALEE BOONPOK *
PANUCHADA CHAROENCHAI *
PANTIPA BOONLA *
WATCHARAPONG CHANGPRACHAK *
WERAPORN CARMESAK *
Kanjana Chanphram
CHALITA PHIBANCHON
NATTAPAT PATTANA
NATTAPAT PATTANA
WIPA PRADITWIENGKHAM
SOMPHOB YAISOMANANG
SUTRAPHORN TANTINIRANAT
ON-USA PHIMSAWAT
Note : *the Lecturers Responsible for the Program

1 หมวดวิชาศึกษาทั่วไป

Course codes : 89510169
Credit : 3(2-2-5)
English for Everyday Communication

Vocabulary, grammar, pronunciation, and communication strategies related to daily life; listening, speaking, reading, and writing skills used for everyday communication; the use of English appropriately in daily life, suitable to language level, social context, and cultural norms; self-directed learning strategies for improving English language skills

Course codes : 89510469
Credit : 3(2-2-5)
English for Soft Power Industries

English proficiency for communication in Thailand’s Soft Power and related industries; cultural exchange; hospitality and tourism communication; creative writing and digital content creation; marketing and branding; cross-cultural communication; professional etiquette; presentations and storytelling in English; promoting creativity and enhancing personal attributes for business success in an international context

Course codes : 89520169
Credit : 2(1-2-3)
Creativity in Problem Solving

Definitions, principles and importance of creativity in problem solving; brain and creativity in problem solving, types of problems; stages of creativity in problem solving, creative thinking process; obstacles of problem solving; impacts of creativity in problem solving; techniques of creativity in problem solving; measuring creativity in problem solving; applications of creativity in problem solving in various contexts

Course codes : 89520269
Credit : 2(1-2-3)
Smart Digital and Artificial Intelligence Usage Skills

Use of information technology in daily life; searching, gathering, analyzing and evaluating the appropriateness of information; computer network systems, threats and security on the Internet; laws and ethics related to information technology and the Internet; creating digital media; applications and services on the Internet; basic use of artificial intelligence to adapt to changes in society and technology in the 21st century

Course codes : 89520369
Credit : 2(1-2-3)
System Thinking and Problem Solving

Meaning, principles, the importance of systems and system thinking, systems components, system approach to problem solving, analytical thinking, critical thinking, digital tools that support problem analysis, filtering and choosing trustworthy information, information safety and ethics, identifying patterns and relationships in problems, connecting causes and effects, developing diagrams of the system thinking cycle, using digital technology to solve problems, applying systems thinking principles to different fields, and using systems thinking to solve various kinds of problems

Course codes : 89530169
Credit : 2(1-2-3)
Wellness and Personality in Digital Age

Achieving a balance between physical and mental health in the digital living; meal planning and exercise suited to a digital lifestyle; the use of technology and applications for health tracking and assessment; principles of dressing for hybrid setting; personality for digital platforms; communication and appropriate personality expression in a hybrid work environment

Course codes : 89530269
Credit : 2(1-2-3)
Diversity Drives Team Success

Understanding the benefits and challenges of diversity, creating an inclusive and accepting work environment, effective communication within teams and across departments, leveraging diverse perspectives for problem-solving and innovation, building and leading high-performing, agile teams, developing emotional intelligence and managing personal biases, aligning diverse teams towards common goals, promoting a culture of continuous learning and growth, monitoring diversity, equity and inclusion, showcasing success stories and best practices related to diversity, teamwork

Course codes : 89530369
Credit : 2(1-2-3)
Life Plus

Knowledge about good quality of life, the concept of holistic well-being and its application in daily life, self-awareness and building good relationships, principles of life balance, life balance with work, planning and managing life to balance between study, work, and health, skills for balancing life and work, caring for physical and mental health, skills for managing health and creating good health

Course codes : 89540169
Credit : 2(1-2-3)
Financial Management and Entrepreneurship for Modern Life

Knowledge and skills in personal financial management and entrepreneurship for modern life, analysis and financial planning, budgeting and saving, investment in various assets, risk management in investments, use of technology in financial management, development of entrepreneurial ideas, creation and planning of new businesses, efficient resource management, market analysis and business opportunity identification, networking and building business relationships, development of financial decision-making skills, evaluation of financial performance, and preparation for future financial stability

Course codes : 89540269
Credit : 2(1-2-3)
Fundamentals of Investment and Risk Management

Basic principles and techniques in investment and financial risk management, development of knowledge about entrepreneurship and resource and capital management, financial situation analysis, investment planning, risk management, decision- making development, and financial project management using digital technology, managing teams and financial resources to creating business opportunities for sustainable growth

Course codes : 89540369
Credit : 2(1-2-3)
Leadership and Team Management for Modern Entrepreneurs

Understanding and skills in managing and leading modern entrepreneurial teams, cultural and social diversity, shared goals in organizations, principles of team management and leadership, effective communication within teams, negotiation techniques, resource and financial management, leading teams through digital transformation, data use and compliance with relevant laws, adapting to societal and technological changes of the 21st century, practical application of knowledge in real contexts, case studies and group projects, project management, and personality development for leaders

2.1 วิชาเอกบังคับ

Course codes : 22210069
Credit : 3(2-2-5)
English Listening-Speaking for Communication

Basic English listening and speaking skills for everyday communication, listening for comprehension and speaking fluently and appropriately in multicultural contexts

Course codes : 22210169
Credit : 3(2-2-5)
English Speaking and Discussion

Principles of formal and informal speaking, expressing opinions, and discussing academic and contemporary issues; appropriate speaking of critical and evaluative thoughts

Course codes : 22210269
Credit : 3(3-0-6)
Reading Techniques

Basic techniques for guessing word meanings from context, analyzing sentence- and paragraph-level meanings, speed-reading skills to identify key points and details, fundamental reading skills for finding the topic and main idea, and analyzing different writing styles that affect reading comprehension

Course codes : 22213069
Credit : 3(3-0-6)
Foundations of English Grammar

Fundamental concepts of English grammar, including classification and analysis of parts of speech, tenses, voices, subject-verb agreement, and sentence patterns. Emphasis on how grammar choices affect communication effectiveness

Course codes : 22213169
Credit : 3(3-0-6)
Grammatical Structure in Use

Application of English grammatical structure focusing on sentence structure and components, phrase and clause formation, sentence types, punctuation, and capitalization, and editing sentence problems for accuracy and clarity in communication

Course codes : 22220369
Credit : 3(3-0-6)
Presentations and Storytelling

Skills in public speaking, effective presentation for pitching, and effective storytelling

Course codes : 22220469
Credit : 3(3-0-6)
Critical Reading

Reading skills for understanding the meaning of messages, including explicit and implicit meanings, analysis, interpretation, critique, and the ability to express creative and critical thinking in alignment with intended objectives, analyzing customer reviews, forums, and influencer content for bias and credibility

Course codes : 22220569
Credit : 3(3-0-6)
Creative Reading

Integrating theories and principles of article and literary reading with critical thinking skills to evaluate the value of contemporary articles and literature in a logical, creative, and aesthetic way

Course codes : 22220669
Credit : 3(2-2-5)
English Writing Skills

Sentence-level writing skills focusing on a variety of structures, with proper connection of ideas both within a sentence and between sentences, adhering to grammatical rules and aligning with the purpose of communication

Course codes : 22220769
Credit : 3(2-2-5)
Paragraph Writing

Writing various types of paragraphs, focusing on the writing process, unity, main ideas, supporting details, sufficiency of information for presenting ideas, coherence, and grammatical accuracy

Course codes : 22222069
Credit : 3(3-0-6)
English Language and Culture

Background and origins of the English language; literary devices as fundamental knowledge for reading literature; western culture concepts and philosophy through various media which reflect the aesthetics of language and culture of English native speakers

Course codes : 22223269
Credit : 3(3-0-6)
English Phonetics and Phonology

The sound system of English with an emphasis on practical phonetics, articulatory descriptions of consonants and vowels, phonetic transcriptions, phonetic and phonological terms, suprasegmental phonemes essential for effective communication as well as phonological processes and analyses that reveal how the sound system shapes English communication in contemporary contexts

Course codes : 22223369
Credit : 3(3-0-6)
English Syntax

The syntactic structures of English at phrase and sentence levels with the focus on rules that govern relationships among sentence components, syntactic terminology and concepts, sentential analyses using syntactic theories as well as syntactic roles in shaping effective English communication and understanding the English use in today’s dynamic world

Course codes : 22230869
Credit : 3(2-2-5)
AI-Enhanced Summary Writing

A summary of main ideas from reading and listening; writing down the main ideas by using the writer’s own words; paraphrasing with different techniques and keeping the original ideas and meanings; summarizing the content to make it short and succinct; using artificial intelligence (AI) tools to enhance and improve the effectiveness of summarizing and summary writing.

Course codes : 22232169
Credit : 3(3-0-6)
Intercultural Communication & Global Perspectives

Fundamental concepts of culture, identity, perception, and communication styles, speech acts in different cultures, politeness strategies across cultures, context and meaning in communication, verbal and nonverbal communication, conflict resolution, negotiation, and leadership, the role of media and technology in shaping global perspectives

Course codes : 22232269
Credit : 3(3-0-6)
British and American Literature and Culture

Background of literature related to British and American cultures; analysis of outstanding prose and poetry samples of the two cultures

Course codes : 22232369
Credit : 3(2-2-5)
Drama

Brief history of Western drama in different eras; genres and elements of drama; analysis of some well-known plays; production of a stage play

Course codes : 22234069
Credit : 3(3-0-6)
English-Thai Translation

Translation principles at the levels of sentences and paragraphs from English into Thai; syntactic, grammatical, and cultural differences between the two languages causing translation errors

Course codes : 22234169
Credit : 3(3-0-6)
Thai-English Translation

Translation principles at the level of sentences and paragraphs from Thai into English; syntactic, grammatical, and cultural differences between the two languages that cause translation errors

Course codes : 22235069
Credit : 3(3-0-6)
Critical Listening and Strategic Response

Analyze spoken messages, identify underlying arguments, evaluate biases and credibility; active listening, strategic questioning, and adaptive communication techniques to enhance engagement and decision-making to craft effective, well-reasoned responses

Course codes : 22236069
Credit : 3(2-2-5)
AI-Enhanced Digital Content Writing for Professions

Writing style, tone, format, strategies to create compelling, effective, and professional content across a variety of platforms, content types commonly used in online and offline platforms; Integrating the use of artificial intelligence tools to assist in idea generation, language refinement, and content quality evaluation

Course codes : 22237069
Credit : 3(3-0-6)
Business Conversation and Negotiation

Stages and elements of negotiation process; skills and techniques of negotiation to make profitable deals and get successful negotiations, nonverbal communication in negotiation, negotiation styles across cultures

Course codes : 22247869
Credit : 3(3-2-5)
English Writing for Business Communication

Principles of email and letter correspondence for business purposes, communication etiquette, expressions, the use of formal and informal language levels, and other types of writing formats for business communication in the digital age

Course codes : 22248069
Credit : 3(2-2-5)
Project Writing in English

In-depth exploration of chosen project topics in English language and literature, emphasizing the analysis of selected cases through supervised research and academic writing

2.2 วิชาเอกเลือก

Course codes : 22330969
Credit : 3(3-2-5)
Listening & Speaking in Communication for Development (C4D)

Foundations of C4D & effective communication, communicating for awareness & advocacy, local vs. Global C4D & Grassroots Communication, Cultural awareness

Course codes : 22331069
Credit : 3(3-0-6)
Rhetorical Debate

Rhetorical principles, procedures and techniques for debating with an emphasis on the use of language patterns, structures, and vocabularies

Course codes : 22331169
Credit : 3(3-0-6)
English Tests for Communication

Skills for taking standardized tests; listening, speaking, reading, and writing skills with different types of tests for work

Course codes : 22332469
Credit : 3(3-0-6)
Short Stories

Different types of short stories written by famous British, American, European, and Asian authors with a major emphasis on forms, themes, and concepts

Course codes : 22332569
Credit : 3(3-0-6)
English Poetry

Characteristics and components of literary poetry, analyzing poetry for imagery, close reading, acquiring skill to analyze various media, analyzing poetry for narrative, understanding genres of English literature, and reading and writing critically

Course codes : 22332669
Credit : 3(3-0-6)
The English and American Novels

Analysis of English and American novels, and structure of novels; literacy and narrative analysis, literary terminology, cultural context, literary techniques, critical and imaginative elements, and universal analytical skills

Course codes : 22333469
Credit : 3(3-0-6)
Semantics and Pragmatics for Communication

The study of literal, conventional meaning encoded in words, phrases, and sentences, the study of how context, speaker intention, and social factors influence the interpretation of meaning in communication

Course codes : 22334269
Credit : 3(3-0-6)
Translation of News and Documentary

Principles and strategies used in translating news and documentaries from Thai into English and vice versa; sentence structures of news and documentaries; terms and expressions; transference of meanings under cultural differences

Course codes : 22334369
Credit : 3(3-0-6)
Translation of Short Story and Novel

Principles and strategies used in translating different types of short stories and novels from Thai into English and vice versa; writing styles of short stories and novels; terms and expressions; transference of meanings under cultural differences

Course codes : 22334469
Credit : 3(3-0-6)
Translation of Legal Documents

Principles and strategies used in translating legal documents from Thai into English and vice versa; sentence structures of legal documents; technical terms and jargons found in legal documents

Course codes : 22335169
Credit : 3(2-2-5)
Strategic Oral Communication in Multicultural Contexts

Listening for meaning beyond words (tone, pauses, body language), understanding different English accents, direct vs. indirect communication styles, speech patterns, and politeness strategies in different cultures, code-switching and linguistic adaptation, nonverbal communication and cultural differences, handling misunderstandings and conflicts resolution, cross-cultural audience engagement

Course codes : 22336169
Credit : 3(3-0-6)
English for Digital Advertising

Fundamental principles of online marketing, English for both content writing and copywriting strategies for various digital platforms, key elements of digital ad creation

Course codes : 22337169
Credit : 3(3-0-6)
English for Workplace

Speaking and writing for business contact with an emphasis on vocabulary and expressions essential for various situations in workplace

Course codes : 22337269
Credit : 3(3-0-6)
English for Marketing

Discussion and participation in marketing meetings; terminologies in marketing; giving presentations about marketing performance; planning for marketing negotiation

Course codes : 22337369
Credit : 3(3-0-6)
English for Hotel

Duties of each division in hotels; necessary English vocabulary and expressions used by hotel employees for effective communication in taking phone calls, giving hotel information, taking room reservations, welcoming guests and checking in, serving in restaurants, dealing with requests and complaints, and checking out and payment

Course codes : 22337469
Credit : 3(3-0-6)
English for Tour Guides

History of Thailand in each reign influencing historical sites, antiques and archeological sites; English vocabulary and expressions used for describing history and features of Buddha images, historical sites, and famous tourist attractions in Thailand; practice of a tour guide in those places

Course codes : 22337569
Credit : 3(3-0-6)
English for Airline Industry

English language skills relevant to the airline industry, focusing on listening, speaking, reading, and writing using aviation vocabulary, and improving and reinforcing knowledge though role plays and other tasks relating to realistic situations regularly encountered by airline professionals and passengers: checking in, going through security, immigration and customs, boarding and deplaning, typical duties of flight, cabin and ground crew, and communicating using a radio and emergency procedures

Course codes : 22337669
Credit : 3(3-0-6)
English for International Logistics Management

Practical English communication skills for international freight forwarding, covering technical terminology and expressions in logistics relevant to international partner coordination, negotiation, shipping documents, and email correspondence, and including an understanding of international transport regulations and an awareness of cultural dynamics

Course codes : 22337769
Credit : 3(3-0-6)
English for Healthcare Business

English skills related to communication in public health professions, medical terminology, patient communication, symptom description, medical documentation, and intercultural communication in healthcare settings; professional English communication skills for use in health-related fields

Course codes : 22341269
Credit : 3(2-2-5)
Creative Writing

Creative writing processes; the art of using language; techniques for writing; content and practicing creative writing in various forms and styles using imagination to produce aesthetic work

Course codes : 22341369
Credit : 3(3-0-6)
Seminar on Selected Topics

Features of the English language, topics, or usage in communication that are of interest to students; searching information and preparation focusing on the seminar topics suggested by the instructor

Course codes : 22341469
Credit : 3(2-2-5)
English for Standardized Tests

Preparation of English language skills; listening, speaking, reading, writing by doing through standardized test samples of English language for future career and further studies

Course codes : 22342769
Credit : 3(3-0-6)
Masterpiece Literature for Juveniles

Characteristics, elements, concepts, and social values appearing in masterpiece literary works for juveniles from parts of the world

Course codes : 22342869
Credit : 3(3-0-6)
Contemporary Literature

Trends and concepts reflected in literature from the 1960s to the present for understanding the culture and society after World War II and comparison of Eastern and Western cultures reflected in the studied literary works

Course codes : 22343569
Credit : 3(3-0-6)
Applied Linguistics for Language Teaching

Theories and principles of teaching; teaching English listening, speaking, reading, and writing skills; teaching demonstration, and language activities based on teaching theories and principles

Course codes : 22344569
Credit : 3(3-0-6)
Translation of Film

Principles and strategies used in translating different genres of films from Thai into English and vice versa; terms and expressions; transference of meanings under cultural differences

Course codes : 22344669
Credit : 3(3-0-6)
Spontaneous Translation

Principles of spontaneous translation from English into Thai and from Thai into English completely maintaining its original contexts of both reading and listening

Course codes : 22347969
Credit : 3(3-0-6)
English for Managerial Skills

English language skills and basic principles related to management, organizations, language and styles of communication for effective management; vocabulary and idioms, essential in managerial context through breakout sessions, exercises, and case studies to apply in different professions

2.3 การบูรณาการการเรียนรู้กับการทำงาน

Course codes : 22248169
Credit : 2(1-2-3)
Preparation for Work

Principles, concepts, and processes of cooperative education or overseas internships; basic knowledge and techniques in job application and working; communication skills, planning skills, analytical skills, immediate problem solving and decision making skills, cross-cultural communication, team working, personality and manners, emotional and stress management, work ethics and codes of professional ethics

Course codes : 22248269
Credit : 6(0-18-9)
Cooperative and Work Integrated Education

Practicing in a workplace as a temporary full-time employee in a relevant position that suits a student’s field of study and abilities with the approval of the department for integrating theoretical knowledge and practice resulting in student’s gaining of work experience, self-development, and readiness for work upon graduation

Course codes : 22248369
Credit : 3(2-2-5)
Field Work Experience in Professional English Communication

Experiential learning in diverse workplace environments through guided visits to various organizations and industries to gain firsthand insights into the communication demands of different work contexts, to analyze the communication strategies, challenges, and best practices employed by professionals, to adapt and communicate effectively in future workplaces emphasizing practical application, critical observation, and the development of adaptable communication skills necessary for navigating the complexities of English communication for various professions

Course codes : 22248469
Credit : 3(2-2-5)
Practical Simulated Workplace Communication

Analyze and strategize effective communication within a simulated professional context where students take on various workplace roles and responsibilities, critically evaluate communication dynamics, identify potential challenges, and develop strategic approaches to various workplace scenarios through immersive simulations in order to practice communicating in meetings, handling professional correspondence, solving conflicts, giving presentations, and working on team projects, and leveraging digital communication tools